Commercial kiosk proposal · Washington, DCA tropical escape
A tropical escape
on the waterfront.
Lola’s Tropical Ice at The Wharf
Conceptual rendering · For discussion only
Commercial kiosk proposal · Washington, DCA tropical escape
A tropical escape
on the waterfront.
Lola’s Tropical Ice at The Wharf
Conceptual rendering · For discussion only
A fruit-forward concept ready for the waterfront
Sunshine in
every scoop.
8M+visits annuallyCurrent Wharf figure
100+events per yearBuilt-in occasions
Impulse-friendlyA colorful, portable treat made for high-traffic discovery.
Compact experienceA complete brand moment in an efficient walk-up format.
Dwell-time energyShareable scoops and vibrant packaging invite a pause.
Waterfront kiosk readyYear-round demandReal fruitDairy freeVegan
A destination with daily momentum
A waterfront built
for discovery.
8M+visits annually
100+events each year
3.5Msq. ft. along one waterfront mile
Current first-party destination figures. For wider context, Washington, DC welcomed 27.2M visitors in 2024, according to Destination DC.
Made for the
waterfront mix.
A bright, photogenic treat for health-conscious guests, families, students, visitors, and people seeking dairy-free or vegan options.
One bright
ritual
ritual
Familieskid-approved ritual
Gen Zsocial-ready scoop
TravelersDC discovery
Foodiesnew flavor moment
Health-conscious guestsCollege students + millennialsVegan + dairy-free shoppers
Real ingredients · Bold flavors · Beautiful experience
A scoop that feels
like an escape.
Handcrafted tropical water ice, served in generous rainbow scoops and topped with fresh fruit. Flavors range from mango and passion fruit to pineapple, strawberry, and coconut lime.
Fresh fruitDairy freeVegan
Warm nostalgia meets modern tropical optimism.
05 · The Lola’s BrandRecognizable
Recognizable
from a distance.
Sunburst energyTropical warmthJoyful detail
A modern take on a classic treat—real ingredients, made-with-amor hospitality, and a joyful experience designed for today’s health-conscious, experience-seeking guest.
06 · Kiosk VisionThe Wharf,
The Wharf,
with a little more sunshine.
Open service modeThree walk-up bays · clear menu zone · waterfront-facing identity
Conceptual rendering · Not landlord approved
From stroll to scoop
in four bright beats.
01
Spot
Vibrant branding becomes a promenade landmark.
02
Sample
A complimentary taste turns curiosity into discovery.
03
Share
Seasonal flavors and signature scoops create the moment.
04
Return
Warm service, merch, and loyalty build the ritual.
08 · All SeasonsDesigned to belong
Designed to belong
beyond summer.
Lola’s is built for year-round demand. The existing shuttered structure supports a flexible open/closed expression while keeping the brand visible through every season.
Bright summer serviceSpring + fall promenade daysA crisp winter-facing brand presence
Conceptual rendering · Actual operations and specifications subject to landlord review
A practical path to fit
Compact by design.
Ready to adapt.
Final fit depends on landlord review and field verification.
800–1,200sq. ft. target footprint
Water + drainage
Dedicated electrical
Ventilation if enclosed
Clear service sightlines
A small footprint.
A bright contribution.
Place-responsive
A concept designed around waterfront movement and open-air discovery.
Visually magnetic
A distinct, camera-ready identity that adds color without visual clutter.
Broadly inviting
An approachable treat for mixed ages, occasions, and visitor types.
The Wharf brochure already names two kiosk tenants and a seasonal ice-rink experience—useful format precedent for a site conversation.
11 · The AskLet’s find Lola’s
place on the promenade.
We’re requesting a site conversation to review current kiosk availability, structure specifications, current foot-traffic information, and the path to a formal proposal.
Wharf leasing contactJohn Asadoorian · Asadoorian Retail Solutionsjohn@asaretail.com · 202.333.9066
Lola’s proposal contactThe Rosendorf Group · Marc Rosendorfmarc.rosendorf@gmail.com · 240.423.0094lolastropicalice.com · @lolastropicalice
Lola’s Tropical Ice · Brand-led concept proposal